Tuesday, March 9, 2010
TransFair gets $1M to create fair trade towns
San Francisco Business Times - by Sarah Duxbury
Green Mountain Coffee and Green Mountain Coffee Roasters Foundation believe it takes more than one village to promote Fair Trade practices.
The two organizations have made a three-year grant of almost $1 million to create "Fair Trade towns" across the United States. The program will be administered by TransFair USA, the Oakland-based nonprofit that certifies Fair Trade products.
Thirteen Fair Trade towns already exist, and San Francisco is one of them. In essence, a fair trade town is a community-based approach to educate consumers about Fair Trade products and how to alleviate poverty on the farms that produce Fair Trade goods.
The ultimate vision is that adding new fair trade towns will help to grow the Fair Trade movement, increasing sales of the certified products.
Email Sarah Duxbury at sduxbury@bizjournals.com / (415) 288-4963.
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